Green Challenge Award Ceremony: Keynote Lecture by William McDonough
Opening keynote lecture at the Postcode Lottery Green Challenge Award Ceremony by honorary jury chair and sustainability architect and author William McDonough.
McDonough is co-founder of McDonough Braungart Design Chemistry. McDonough, FAIA, Int. FRIBA, is a designer, thought leader, and co-creator, together with Michael Braungart, of the Cradle to Cradle® approach to design. He advises leaders across all sectors including venture capital, government policy, city and building design, product manufacturing, industrial systems, economic systems and new business models, energy and water systems, and material reutilization in biological or technical cycles.
In 1996, he became the only individual to receive the Presidential Award for Sustainable Development. In 2003, he received the Presidential Green Chemistry Challenge Award. In 2004, he received the U.S. National Design Award. He was named a “Hero of the Planet” by Time magazine with a citation that included this assessment: “His utopianism is grounded in a unified philosophy that - in demonstrable and practical ways - is changing the design of the world."