The Best City Never Seen: Lorenzo De Rita
It seems that history is full of cities thought up, imagined, and dreamed of, that were eventually never realized. Admirable projects, magnificent places, utopian plans... human fantasy has built many more cities than what we see on a map.
The Best City Never Seen is a 20-minute tour into the ruins of paleo-futuristic cities hoping to inspire a new way of thinking about cities and discovering the latent potential of the cities we now live in.
About Lorenzo de Rita
Head of Research and Inventor in Residence Lorenzo De Rita is 43. He was born in Rome, Italy. He is currently the Director of The Soon Institute, a collective of inventors experimenting with new forms of communication. Lorenzo designed the longest water pipe in the world. He opened the first travel agency for mind travelers. He convinced David Beckham to clean the streets of Manchester for one night and made the drawing of the tattoo Chris Martin of Coldplay has on his hand. He told the biggest lie ever in the history of advertising (the one of a little village in Sweden containing around 1.000 people, where supposedly 54 people bought the same car on the very same day). He founded a Football Club in Tokyo with over 3.000 players. He published an issue of Colors magazine made solely of white pages. He produced the first fashion collection that you cannot buy with money (not even for a million Euros, he says). He designed the first navigational system for the kitchen. He asked a guy called Xan to walk from Amsterdam to Majorca in Spain to deliver a shoe box to a shoe company. He has cultivated a garden of digital “forget-me-nots”. He hates all those people who call him “creative”. He loves all the people, whom like him, think in a phosphorescent way.
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A 20-minute tour into the ruins of paleo-futuristic cities hoping to inspire a new way of thinking about cities and discovering the latent potential of the cities we now live in.
I found Lorenzo's presentation really inspiring. I loved his presentation of the utopias envisioned by 19th and 20th century artists, architects and urban planners and found them jaw-dropping. Where did they come up with these ideas?