frog meets Chroma
Chroma is an interactive ecosystem looking for balance, designed by a collective of five (including a frog). Every part of it is sensitive to disturbances. The smallest human intervention can have a great effect. Not only the visitor influences but it also is a self-triggered sensational chain reaction of light and color. Like any ecosystem, Chroma will return to a natural balance when left alone.
At frog, “fail forward” is one mantra for processes of innovation. The art of Superprototyping is about the ability to sketch with technology, build light interaction models and allow understanding of personality and behaviors of an early idea.
Our clients appreciate this effort from us because they too become part of the early discovery. But ultimately it is about the flexibility to invent, providing a platform for innovation and interactivity, just as Chroma does. The lamps invite to explore, play and manipulate – join us for a glance at the art of Superprototyping.
Love what you make.
frog works with the world’s leading companies, helping them to design, engineer, and bring to market meaningful products and services. With an interdisciplinary team of more than 1,600 designers, strategists, and software engineers, frog delivers connected experiences that span multiple technologies, platforms, and media. frog works across a broad spectrum of industries, including consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Clients include Disney, GE, HP, Intel, Microsoft, MTV, Qualcomm, Siemens, and many other Fortune 500 brands. Founded in 1969, frog is headquartered in San Francisco, with locations in Amsterdam, Austin, Boston, Chennai, Bangalore, Gurgaon, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai, and Vinnitsa. frog is a company of the Aricent Group, a global innovation and technology services firm. The Aricent Group is owned by Kohlberg Kravis Roberts & Co., Sequoia Capital, The Family Office, and CPP Investment Board. frog is a Global Growth Company member of the World Economic Forum. www.frogdesign.com
Experience Chroma during PICNIC 2011 at the NDSM Wharf, Amsterdam.
The smallest human intervention can have a great effect. Not only the visitor influences but Chroma also is a self-triggered sensational chain reaction of light and color.