PICNIC Innovation Mash Up
May 15, 2012 Amsterdam  

Learn. Experience. Collaborate.

About the Mash Up...

The PICNIC Innovation Mash Up was a one-day, active learning event focused on “how”: how businesses in other sectors can successfully apply top innovation and creativity processes used by Dutch and international creative industry professionals to launch new products and services, connect with customers and grow. Featured processes included design thinking, scenario planning, crowdsourcing, service innovation and open design.

PICNIC’s twist: creative industry experts led the event, coaching, collaborating and contributing valuable expertise, ideas and feedback.

Because it is PICNIC, the event included unexpected surprises, active matchmaking and loads of networking.

Who Attended

The Innovation Mash Up event was ideal for anyone who is driving creativity and innovation processes within their companies or organizations: professionals responsible for innovation, research and development, new business development and strategic planning. The event attracted a multidisciplinary crowd representing the creative industries, business, non profits, government and higher education.

PICNIC welcomed professionals from a wide range of fields, including but not limited to technology, design, life sciences, financial services, logistics, food and agriculture, entertainment and communications and branding.

Who Came

Participants mashed up with professionals from sectors which include publishing, consumer goods, banking and finance, design, chemicals, higher education, medicine, real estate, retail, law, government, IT and technology, life sciences, media and advertising, culture, and manufacturing. 

Participating companies and organizations included 180 Amsterdam, 3con Management Consultants (Germany), ABN Amro, Accenture, Adidas, Adrime / Weborama, AGO! advertising GmbH (Germany), American Chamber of Commerce in the Netherlands, AOS Studley, BISC, Blue Orange Participaties, Blurb, Boom Chicago, Butterfly Works, CDEF Holding BV, Capgemini, Champage & Co. (Belgium), Corio, Creative.NRW (Germany), CreatZ Marketing, De Galan Sociale Innovatie & Communicatie, Diezijnvaardig, Eastman Chemical, Elsevier, Europeana, FBI Recruitment, Fertile Ground, FinchFactor, Frackenpohl Poulheim GmbH (Germany), frog, Gemeente Almere, Gemeente Amsterdam, Goois Advocatenkantoor, Hogeschool van Amsterdam, Honeywell, IDEO, iKineo Pty Ltd (South Africa), info.nl, Inholland University of Applied Sciences, Kampman, Kenniskring, Kennisnet, Logica, Milestone PM, Mountview, NCDO, NHL Hogeschool Leeuwarden, Newtricious, NRC Media, Purple Cow Concepts, Reed Business, Rijksmuseum, Rijksuniversiteit Groningen, SalesProfs Sanoma, SAP, Seats2Meet, Service Works (Germany), Shell Chemicals, Shell Technology Centre Amsterdam, SKF Group, Socialmedium, SoftLayer, Stabilo Schwan International (Germany), STBY, Sviluppo Basilicata spa (Italy), Tribal DDB Amsterdam, TNO, Trivium (Denmark), TROI Studio, TRY OUT Jongerenmarketing, TVR Publishing, Van Mastwijk Communicatie, Universitair Medisch Centrum Utrecht, Vodafone, VPRO, VU University Medical Center, Waag, Waternet, Webster University, WestHolland Foreign Investment Agency, Wolters Kluwer, Young Eyes, de Zorgontwikkelaar, among others.