Trendwatcher of the year and director of Studio Zeitgeist, Farid Tabarki, explained why we are all "little Lady Gagas" and what this means for our society.

PICNIC Festival Day 2: Farid Tabarki...

In 2008 Lady Gaga, performed for the first time in the Amsterdam Arena. Back then she was still a relatively unknown pop star. However, she managed to rise to Times’ “The 100 most influential people in the world” list in only 2 years. In comparison, talk show power woman Oprah Winfrey took 20 years to be added to the same list. So what is Lady Gaga doing differently? First she does not need MTV as a platform to reach fans, She creates her own platforms. Secondly , she does not need outlets to sell her music, she creates her own, so she does not need to be "part of the system".

The ‘Lady Gaga’ way of working is a perfect example of the age of decentralisation we are living in. And increasingly we too are all becoming little Lady Gaga’s ourselves: we do not need energy institutions if we are in charge of creating our own (solar) power supply. We do not need financial institutions if we can lend money from the lendingclub.com or kickstarter.com.

What does it means for our social systems? Revolution, system failure or transforming the system? According to Tabarki, institutions need to take into account 4 topics when looking to the future: new business models, one size does not fit all, the notion of sharing, transparent ways of working and creating hybrid systems. Tabarki concluded that although is seems risky, it is all about power to the people in the end.

Contributed by Hortense Koster

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