September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

September 26, 27, 28 and 29, 2007 - Westergasfabriek, Amsterdam.

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Under the theme ‘Feel, Play, Make,’ PICNIC ’07 provided participants with the opportunity to discuss major trends, see innovative formats, content and channels and develop new opportunities.

From online and mobile games to interactive TV formats, multi-format brands and consumer-generated content. Participants were inspired to learn, create and interact within this atmospheric and innovative cross media event.

Featured Speakers

  • Sir Richard Branson, Chairman, Virgin Group (United Kingdom)
  • Biz Stone, Co-founder, Twitter (United States)
  • Prof. Dr. Emile Aarts, Vice President and Scientific Program Director, Philips Research Laboratories (the Netherlands)
  • Woody Harrelson, Hollywood actor and environmental activist (United States)
  • Sugata Mitra, Education Scientist and initiator of the “Hole in the Wall” project in rural India (India)
  • Stefan Sagmeister, Sagmeister Inc. (Austria)
  • David Silverman, Movie Director of ‘The Simpsons Movie’ (United States)
  • Marko Ahtisaari, Senior VP of Design, Nokia (Finland)
  • Dennis Crowley, Founder of Foursquare and Dodgeball (United States)
  • Kaiser Kuo, Strategy Director, Ogilvy China (China)
  • Andrew Keen, author of “The Cult of the Amateur” (United States)
  • David Weinberger, author of “Everything is Miscellaneous” and co-author of “Cluetrain Manifesto” (United States)
  • Alex Steffen, Executive Editor, Worldchanging (United States)

Event Highlights

  • Launch of the PICNIC Green Challenge, the global competition which awards EUR 500,000 each year to the most promising new green product or service (initiative of the Dutch Postcode Lottery)
  • Launch of the PICNIC Marketplace, an exhibition for promising Dutch entrepreneurs and start ups, in partnership with the Amsterdam Chamber of Commerce
  • Keynote presentation: David Silverman’s inside account of creating “The Simpsons”
  • Creative China showcase featuring top creative industry professionals active in China
  • Real-time hacking demo by Pablos, a leading hacker
  • Live demo of Photosynth application which captures worlds in 3D
  • Keynote presentation: ‘Hole in the Wall’ initiative showing children in rural India teaching themselves and each other how to use a computer
  • First Amsterdam edition of the ‘Come Out and Play’ Festival, featuring digital games in the city
  • PICNIC Academy: lectures, masterclasses and workshops for students

PICNIC '07 on Fora.tv: fora.tv/partner/PICNIC