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Hello, i'm Andrea, publisher/ chief editor of the Dutch trendmag Second Sight. After 10 years working on the magazine Eye together with Jan Bletz (and we started it up) we started together a new and more contemporary trendmag, network Second Sight.
My personal ambition with Second Sight is to give more insight in the trends and trendwatch profession. Because we are living in an interesting and inspiring world. Lots of changes, much more happening and lots of opportunities. Next to that we have some serious responsibilities. (Sustainability!). I believe it's a kind of paradigm shift. Old rules are not always taken for granted anymore. Also entrepeneurs or brands have to show their (new) position or have to define where they really stand for... call it the new way of branding. I like to volunteer myself in this job.... as a publisher/ editor, and sometimes as a strategist.
And of course i love my life in mighty Amsterdam...;)
