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An internationally recognized ethnographer, Genevieve Bell has developed product shaping insights into consumers world-wide and is bringing a research driven, end-user focus to Intel. Her influence has been recognized with the award of Intel’s highest honor: an individual Intel Achievement Award.
Bell is particularly interested in issues of cultural difference as they are expressed around technology adoption and use; she has conducted fieldwork around the world and is currently working on a book based on her recent ethnographic research in Asia. Her work has been widely published and cited and she is active in the fields of anthropology, computer-human interaction and ubiquitous computing.
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