PICNIC Green Challenge – Presentations
Who will win 500.000 Euro?
The PICNIC Green Challenge, fuelled by the Postcode Lottery asked people all over the world for carbon-reducing products and services consumers will love.
Out of hundreds of entries, 5 nominees were chosen. In this session they will present their ideas and answer questions from the jury.
In addition, jury members and entrepreneurs will discuss a greener future. Join us for an evening of inspiration!
How to Activate the Consumer
I entered a multimedia concept with 3 friends, where we want to activate the consumer to buy more CO2 reduction products and services. We all know the awareness level of people concerning CO2 emission, but we read in different research reports (www.mnp.nl/nl/publicaties/2007/MB07-Milieuvriendelijketrendswelinopiniemaarnietinconsumptie.html) that people don't act to it. I hope I challenged the jury with our entry of CO2gether but with 437 entries out of 50 different countries it will be very difficult. I am very interested to know who the 5 finalists are and what kind of concepts they entered. Hope I can read more about the Green Challenge this week!
Kindest Regards Derick