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Track 1 FEEL
Blending technology, creativity and design, brands aim to deliver fun and lasting emotions. It's all about communicating key brand values in truly exciting ways, connecting with consumers’ feelings and emotions. In this morning track, we discover new ways brands can connect to consumers.
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Kevin Robert, Richard Hytner, Saatchi & Saatchi and Paul Molenaar, Ilsemedia
There are three keys to the hearts of consumers - Mystery, Sensuality and Intimacy. Sisomo is how they come alive - Sight, Sound and ...
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Eija Ailasmaa, President and Chief Executive Officer of Sanoma Magazines
A new female consumer is emerging, bringing along a massive shift in women’s consumer behavior. Today’s brands need to be creating, ...
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Augmented Reality for Advertisers
Ferhan Cook, Eduardo Dias, Ydreams; David Polinchock, Brand Experience Lab; Jeroen Mol, Total Immersion
Augmented reality is a field of computer research which deals with the combination of real world and computer generated data. Most AR ...
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In Search of Belonging
Susan Kish, Xing; Danah Boyd, Researcher; Marc Canter, Broadband Mechanics
It’s human nature to form cliques and join communities. The Internet, TV, music, mobile devices, virtual reality and gaming and print ...
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Break
Coffee and Networking in the PICNIC Club
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Short presentations and Panel discussion: The Attraction Economy
Andrew Klein, Spotzer; Dominique Delport, Havas; Marko Ahtisaari, Blyk
One Show features Branded Entertainment, Spotzer offers a new scale for video commercials and Blyk thinks calls should be free. The ...
