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Contagious Special Report: Mobile Apps 2009
Contagious is a quarterly intelligence briefing in magazine, DVD and online format. Read by advertisers, creative directors and strategic planners worldwide, it identifies the ideas, trends and innovations behind the world’s most revolutionary marketing strategies.
The latest Special Report from Contagious takes an in-depth look at one of this year's hottest topics in communications and marketing -- mobile apps. Want to learn more? This report is now available to members of the PICNIC network at a special price.
In recessionary times, having access to a new channel of highly targeted, interactive content that has the capacity to reside on the one device that no one leaves home without makes it easy to see why so many brands have rushed into the mobile apps space. But which ones have been the most successful? What are the opportunities? How can brands stand out amidst the din?
This report looks at how apps are changing mobile usage and consumer behaviour. It explores the business landscape - the proliferating apps marketplace and iPhone's competitors. Plus it is packed with case studies on some of the best branded apps developed to date and tips on how to create one that's relevant and successful.
As a Partner of PICNIC, this Contagious Special Report is available to members of the PICNIC network at a 10% discount. Simply at Contagious and mention the discount code PICNIC09 to buy the report for only £225 (normally £250).
Not sure this report is relevant to you? Feel free to "try before you buy"! Check out an extract of the Mobile Apps 09 report online.
