Once Upon These Times – New Stories for New Audiences

Hyper connectivity, interactive media and the changing demands of 21st century audiences are transforming stories and storytelling. How are publishers and broadcasters responding to this shift? Matt Locke (Channel 4) and Jeremy Ettinghausen (Penguin Books) will present some of their favourite recent stories about how storytellers are challenging assumptions to engage media-sophisticated
audiences, and they will share some tips for producing compelling storytelling experiences.