Life in Motion
Mobile & Me
Mobile phones are the most personal devices in our lives. In certain parts of the world, mobile is the only media and mobile internet is the only internet. Mobile is empowering billions of people, to connect, transact and communicate. And many experts agree that the future of Internet (Web 3.0) will be mobile. It is the most personal and intimate device which is always with us, in our pockets, location and content aware, loaded with intelligent features, mobile is becoming our personal digital connector and communicator beyond just being a phone. Combined with internet, video, and some smart programming, mobile also becomes a powerful media channel for brands via the interactive applications.
PICNIC '09 will focus on the Future of Mobile from Creativity, Communication and Connectivity angles...
We will hear visionary experts about the future of mobility, and we will explore mobile lifestyles around the world, look at how mobile connects us to one another as well as objects to objects. We will showcase how creative brand managers are using mobile to establish brand loyalty. We will exhibit up and coming mobile technologies, and applications that will truly impact creativity, entertainment, and communications and our lives in general.
Who should attend?
- Start ups, agency creatives, brands, broadcasters, digital media executives, innovation executives, consultants, telecom executives focused on mobile content, and anyone interested in the future of mobile!
Programme Highlights: Life in Motion
This narrative will feature the annual Vodafone Mobile Clicks finale, awarding 150,000 Euros to the most innovative mobile applications.
