Top of this document
Go directly to navigation
Go directly to page content
organisation
The goal of Amsterdam Partners is to promote and improve the image of Amsterdam and the surrounding region among relevant target groups in the Netherlands and abroad. The improvement and raising of Amsterdam’s profile is guided by a single concept for the city’s national and international positioning: Amsterdam is distinctive for its combination of creativity, innovation and commercial spirit.
I amsterdam
A city brand is necessary in order to promote Amsterdam, therefore ‘I amsterdam’ was created as the new motto for the city and officially launched in September 2004.
I amsterdam is the motto that creates the brand for the city and people of Amsterdam. In saying or expressing I amsterdam, we demonstrate a clear choice for the city of Amsterdam. I amsterdam shows our pride, our confidence and our dedication. I amsterdam is our personal endorsement for our city. Using I amsterdam, we can show clearly and proudly all the many benefits, opportunities and dimensions of excellence that make Amsterdam our city of choice.
Visit us online:
Partner Event:Amsterdam Partners
Chamber of Commerce, Amsterdam Topstad, Economic Development Department