Mastermundo 2008
Popcorn for the brain
This year, the Texelse Boys Foundation and I/M/D at the Royal Academy or Art bring you the ssecond edition of the Mastermundo creative conference, that will take place on september 27th in The Hague, The Netherlands. Mastermundo is an intimate, active and informal gathering where interesting people share ideas, stories, passions or something that they love/hate/do/did/know/care about/obsess over with a curious, engaged, interesting audience. The 2007 edition still followed the rules of a traditional conference (speaker, stage, audience), the 2008 edition won't. Ambition is to radically unfollow those rules, to change it from monologue to dialogue into a true 720° experience, tickling all senses.
with:
This event is a partnership with the TodaysArt festival that takes place that same weekend and with the Picnic crossmedia conference in Amsterdam.
Regarding speakers we have looked for people with a high level of interestingness, preferably previously unconferenced or stories that previously have never been shared by people that speak at conferences often. So only truth, curiosity, diversity and no selling, no corporate bullshit. That show the people behind great works, together with the willingness and openness to share their personal stories and could also be open to take part in workshops and social interaction (so not only for a 20 minute talk).
As stated, we want to break with the traditional conference format. We are currently looking into that, so the final format can change until the last day. For the latest updates, check www.mastermundo.org. As for now ideas are to take MM to the street, outside stages and conference rooms. To do citywalks, go to unexpected places. Latest rather unorthodox idea is to have a train between The Hague/Amsterdam. Mastermundo should be different each year, should be inspiring by itself and ot only by its speakers, should make meeting people easy and should be really affordable. Last year was all free. Hopefully it can be free this year too, at least for students.
Last years' speakers were e.g. Michael B. Johnson (Pixar Animation Studios), Zachary Jean Paradis (Sapient), Kris Moyes (muic video director, The Directors Bureau), Arjan Dingsté (architect UN Studio, worked on the Mercedes Museum in Stuttgart), Regine Debatty (writer, blogger we-make-money-not-art), Devon Reid (soul coach, poet), Tjeerd Hoek (was responsible for UX of Windows Vista, currently at Frog Design).
Mastermundo is an initiative of the Interactive / Media / Design department of the Royal Academy of Art in The Hague and has the goal to bridge the gap between passionate professionals and students (and other interested people).
Confirmed participants so far:
Werner Vogels — VP/CTO Amazon.com (USA)
Ethan Zuckerman — Co-founder, Global Voices/ Research Fellow, Berkman Center for Internet and Society (USA)
Alrik Koudenburg — Design Director/Partner and speaker at LeadbyExample.nl workshops/Teacher at Design Schools (The Netherlands)
Michael Tchong — Trend Analist, founder of Ubercool, internationally recognized speaker on emerging trends in business, culture and media (USA)
Laurent Haug — Organizer LIFT Conference (Switzerland)
Stefan Agamanolis — Chief Executive/ Research director, Distance Lab (UK)
Rafi Haladjian — Founder of Ozone and Co-Founder and Chairman Violet (France)
Itay Talgam — Conductor (Israel)
Max Kisman — Designer (The Netherlands)
Mastermundo 2007 alumni confirmed so far:
Arjan Dingsté — Senior Architect UN Studio (The Netherlands)
Jeroen van Erp — Head of Creative & Design Fabrique Design & Communication (The Netherlands)
Fons Schiedon — Designer/Artist/Director (The Netherlands)
Partners/sponsors 2008
Texelse Boys Foundation, TodaysArt festival, Picnic, Buzamoto.com, Zwaan Printmedia, Grafisch papier, Trueserver, In Stitches.


