UPC would like to present the next step in interactive TV advertising and to share with advertisers and creatives the new possibilities to create and benefit from this.
The event will be entirely about red button advertising and will address the questions why is interactive advertising a ‘must have’, enabling advertisers to create the interactive effect of the internet with the reach of television as a medium and how is it done. It will introduce hard proofs of the effectiveness of i-Ads and present recent successful case studies from the Dutch and international markets.
To spice things up – the event will include a 2008 version of the Naked Poodle* challenge. The Naked Poodle is a mash up of a pressure cooker brainstorm session, speed dating, simultaneous chess, a rap battle and a free fight gala with a touch of theatre. Come and be inspired by the naked creative process – watch creative teams struggle to make the best out of interactive advertising new world of possibilities in real time environment.
- The naked poodle is brought to you by Fabrique Communication and Design (www.fabrique.nl/) and Usual Suspects Brand Experiences (www.usualsuspects.nl/)
