Green Graffiti

Jim Bowes of GreenGraffiti is delighted to partner with PICNIC.
What is GreenGraffiti?

"Clean is Green!! No ink, no paper and nothing to be thrown away at the end of a campaign. GreenGraffiti is a sustainable alternative to traditional outdoor media. Using only a template, clean water and a spraying system, GreenGraffiti washes a communication message out of the dirt on surfaces in cities throughout the world while giving back to the local community."

Who are your clients?

"GreenGraffiti meets the needs of companies that have embraced sustainability as a core business strategy and are committed to using sustainable alternatives to market their products and services to a fast growing market of values based consumers. We have already done campaigns for women's magazine Elle, Universal Music, Smart and Telfort."

Why work with PICNIC?

"We are proud to be participants in Picnic'08 which will raise awareness of the important role the communication industry and on-line media in particular plays in the quest to combat climate change. I really hope that the ideas generated during Picnic'08 will result in innovative solutions for companies needing to fill the missing link in their chains of custody- a link presently difficult to fill.

Traditional media is not bad but it is time for us to move it from the 20th century to the 21st century. We should not abandon the accumulated knowledge and experiences gained during the past 100 years - that would be foolish. But we must begin to take our industry to the next level and acknowledge that we bear a great responsibility for our role in contributing to climate change."

Who should take the lead?

"In our opinion, the communication industry, with its years of experience in educating the public, modifying human behavior and reducing the risk of trying something new is in a unique position to make a large contribution making the world a better place for future generations.

GreenGraffiti sees itself as part of the solution and Picnic'08 gives us a golden opportunity to collaborate with a like minded generation of cultural creatives and respected leaders of the communication industry to develop new ideas that will make a positive contribution to the problems of climate change. Let's create a green future!"