Regimes of Innovation

For more information and questions please contact:
Gerard Möhring, Programme Director
Gerard.Mohring@inholland.nl

Leon Reuten,assistant
Leon.Reuten@inholland.nl

www.inholland.nl
INHolland University of Applied Sciences is one of the largest institutions for higher education in the Netherlands and a partner of PicNic

In this special, research staff members of INHolland School of Communication, Media and Music wil query challenges and threats to innovation in the media and entertainment industries.There will be three viewpoints on innovation. From a production perspective, Karel Koch and Wes Wierda will highlight key conditions for innovative creative work in cross-media development, a.o. in the music industry. European trends provide a second perspective. As a neo-liberally flavoured venture, aimed primarely at the expansion of a common market, Eurocrats tend to favour traditional modes of production, distribution and consumption over new forms of co-creation in the cross media world. The recently appointed professor of creative industries Bart Hofstede will sketch some of the risks and opportunities that derive from EU state support and intellectual property policies. Those formerly known as the audience are central to the third perspective. Skylla Janssen will show that engaging audiences in commercial content development is only then profitable when older rules of media production are observed. Professor of media, culture and citizenship Joke Hermes will offer reflection on co-creation as civic research: the development of innovative and sustainable forms of audience research. Dean Mir Wermuth will chair discussion and debate.

Programme
19:00 introduction by Mir Wermuth, dean of INHolland School of Communication, Media and Music
19:15 Bart Hofstede on EU policies and innovation in the creative industries
19:45 Karel Koch and Wes Wierda on innovation in gaming and music industries
20:15 Skylla Jansen and Joke Hermes on innovative forms of audience research in an era of co-creation
20:45 Discussion, chaired by Mir Wermuth
21:45 Closing

Speakers
dr. Joke Hermes is professor of media, culture and citizenship, audience researcher and author (Rereading Popular Culture, Blackwell, 2005; Reading Women’s Magazines, Polity press, 1995). She is the founding editor of the European journal of Cultural Studies.
dr. Bart Hofstede is professor of creative industries and advisor in cultural and media policy at the Netherlands ministry of education, culture and science. He is a member of an EU-expert group on creative industries and author on Dutch cinema.
Skylla Janssen, is lecturer interactive media and author (De Game-industrie. Een inleiding, Boom onderwijs, 2007). She is currently working on her Ph.D. research. Her research focuses on the development of interactive television formats using participatory design.
Karel Koch, founder of Amsterdam Cultural Studies, GNR8
dr. Mir Wermuth is dean of INHolland School of Communication ,Media & Music
Wes Wierda ,ph.d researching the strategic position (historical and actual) of musicpublishing in the Netherlands.