Kevin Wall Joins Green Challenge jury

PICNIC Speaker Kevin Wall will be part of the 2008 jury of The PICNIC Green Challenge, the annual international contest for the best product or service to reduce greenhouse gas emissions.

What is the PICNIC Green Challenge all about? Dream up a greenhouse-gas-reducing product or service and send us your idea. The entrant with the best idea will win €500,000, expert coaching, and a contact list with possible business partners….

Other confirmed members of the jury are H.R.H. Prince Carlos de Bourbon de Parme, Bill Moggridge (Co-founder of the Silicon Valley-based design firm IDEO), Liesbeth van Tongeren (Executive Director of Greenpeace Netherlands), Steve Howard (CEO of The Climate Group) and Nicky Gavron (London Assembly Member and former Deputy Mayor of London).

See a dedicated video with Sir Richard Branson for a fun and entertaining explanation, or read all about it on the Green Challenge website. Entries are welcome until July 31st 2008!

Kevin Wall is the founder of SOS, the ongoing messaging campaign and larger movement behind Live Earth. The 7-continent, 24-hour music extravaganza in 2007 is still the largest global entertainment event ever held, and engaged an estimated audience of 2 billion people on the issue of the climate crisis. The SOS campaign is using a powerful multimedia platform - short films, television and radio PSAs, an interactive web experience, books, the Live Earth concerts themselves - to provide a global audience with the tools to tackle the climate crisis.

Wall is also Chairman and CEO of Control Room, the leading producer and distributor of world-class entertainment. Control Room's live music programming showcases the world's biggest artists from a variety of venues through multi-platform broadcasts via television, broadband and wireless platforms. Designed in response to the shift in entertainment media consumption, Control Room has produced and distributed more than 80 live music events including, Madonna, Elton John, John Legend, Pussycat Dolls, and many more.