Conference Event : Conference Hall (Zuiveringshal West)
Commercial Collaborations: Tools, Things and Toys
- 25 Sept 08 11:55-12:40
How do social and commercial networks interact, and what does this mean for media, advertising, and brands? What is the role of the individual, the group, and the organization in a world where continuous collaboration is possible?
- Michael Tchao is the general manager at Nike Techlab/
Nike+ at Nike, which connects physical products with virtual online services and athlete communities.
- Rafi Haladjian, founder of Nabaztag, shows how personalized connections generate new toys and tools.
