Augmented Reality Lab

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Touching Media is very proud to organise at PICNIC the Augmented Reality Lab and the Augmented Reality Special. In the Lab you can experience augmented reality yourself by using and watching the different demos. In the Special there will also be spectacular demos and there will be interesting discussions about augmented reality. What are the application possibilities, how can augmented reality enrich your world, what is the future of augmented Reality?
Touching Media B.V.
Matissehof 180
1628 HV Hoorn
the Netherlands
www.touchingmedia.nl
E info[at]touchingmedia.nl
T +31 (0) 88 00 38 999
contactpersoon: Sylvia Visser, sylvia[at]touchingmedia.nl

metaio -

In the area of augmented reality technology Metaio develops software products for systems driven by visual interaction in both real and virtual worlds. Metaio develops, designs and markets AR products for industrial, marketing and consumer/ mass applications.
Based on metaio’s own developed Unifeye SDK, the Unifeye Print, Unifeye Viewer and Unifeye Mobile will be presented to you.
metaio
www.metaio.com

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Unifeye | Print: AR + classic print media for consumers
Unifeye Print integrates interactive 3D information into traditional print media. Using the Augmented Reality technology, it is now possible for the very first time to enhance print content directly with a virtual, digital dimension.
For children and adults reading becomes more fascinating and they are able to receive information on other methods at the same time. Publishers are able to move along with the peoples mind set on computers.

Unifeye Viewer -

Unifeye | Viewer: AR on the web for Online shopping and Web 2.0 platforms
The Unifeye Viewer lets retailers extend their Internet presence with functionality for displaying 3D products in their customers' real-world environments. And it couldn't be simpler: 3D objects are integrated interactively into a photo of the customer's own environment, perfectly scaled and correctly positioned. Only a few clicks are needed for the customer to see if the new furniture would fit into their home. This increases customer interest - and also the likelihood of a purchase.

Unifeye Mobile -

“Augmented Reality Goes Mobile”
With Unifeye Mobile, metaio is developing the first fully-integrated Augmented Reality software for mobile devices. Using modern image processing techniques, 3D content can be visualized in context within live video as recorded by a cell phone's built-in camera. This technique can be used to display virtual product animations, for example, or a navigational guide that is merged into the user's real-life environment.
The Unifeye Mobile client software is the key to a fascinating future for an augmented state of reality shown “everywhere”.

Nokia -

Nokia Research Center explores and develops technologies that will be available in the marketplace in five to ten years – not just novelties, but technologies that will see mass market demand from consumers and enterprises. NRC has been exploring and developing mobile technologies for over 20 years. Always seeking to go beyond the state of the art, we embrace open collaboration and partnering for greater innovation - as we lead Nokia’s transition to an Internet company with increased ambition, focus, and long term perspective, our doors are open to ever-increasing possibility.
Nokia
research.nokia.com/

Nokia-hardware -

Until 2006 Nokia worked on the Mobile Augmented Reality Applications project. It explored utilizing camera equipped mobile devices as platforms for sensor-based, video see-through mobile augmented reality.

MARA -

Nokia now works with some external partners, including Helsinki University of Technology, the Tampere University of Technology, and the Finnish research company VTT, on a two year project titled "Mobile Mixed Reality". The project looks at mixed reality applications in two streams - those that are feasible in the shorter term, such as MARA style mobile AR, and more long-term research topics such as head-mounted display based AR. In the former category NRC works on building an updated platfrom similar to MARA, with the goal of releasing some applications in the future that allow users to create mixed-reality content and add digital layers to the world. NRC modified a standard mobile phone by adding position and orientation sensors, and made some demonstration applications. At PICNIC NRC will give a preview of a mobile phone that has all the sensors MARA required embedded in the hardware. Very exciting!

AR+RFID Lab -

AR+RFID Lab is a collaboration initiative of the Royal Academy of Art (KABK) in The Hague, Delft University of Technology (TU Delft) and local companies in creative industry focusing on the development of innovative applications of emerging ubiquitous computing technologies in the field of art and design. Funded for the second time by the SIA/RAAK grant programme in 2008-2010, the AR+RFID Lab works on projects based on Augmented Reality (AR) and Radio Frequency IDentification (RFID) technologies.
AR+RFID Lab
www.arlab.nl

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In cooperation with Delft University of Technology (TU Delft) AR+RFID Lab developed its own Augmented Reality software. The design of the AR headset is based on high resolution firewire camera, inertia (rotation and acceleration) tracker and an optical see-through head-mounted glasses (Visette 45 SXGA). Besides that, their AR system is integrated with other interactive technologies such as RFID, data-gloves and Wii.
Today, the AR+RFID Lab is focusing on the development of Augmented Reality applications in the field of interior design, entertainment, art, education, gaming and other.

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In the field of design, a great success was their Augmented Reality exhibition at the Salone del Mobile in MIlan, Italy in April 2008. Through the Augmented Reality headset the visitors of the exhibition could see 3D, animated, virtual furniture embedded into an entirely empty, physical space. Furthermore, in June they had an experimental AR setup in the museum Escher in het Paleis in The Hague, where people could throw a Escher-like Mobius ring in the air using a Wii Remote, initiating a perspective change.
In the coming months the Lab is involved in the project based on the visualization of medieval artefacts for Museum Boijmans van Beuningen in Rotterdam, in cooperation with the image processing department of Erasmus Medical Centre in a setup of Joachim Rotteveel.

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In the field of art, especially for the Picnic Lab the AR+RFID Lab will present a new 3D installation of Augmented Reality artists Wim van Eck and Marina de Haas. You can put on a headset and expererience a totally different reality. In this piece of art interaction will be possible with sound, and distance, connected to virtual objects. On a screen other people can join the experience. A new way of art!

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The future of print advertising
Veronica Publishing presents the Augmented Reality print demo
Veronica Publishing, publisher of the Netherlands' largest TV guide, starts with Augmented Reality publishing. The use of Augmented Reality adds to a complete multimedia experience for magazine subscribers. Now you can not only read about a new TV program, but also watch the new trailer and specific interviews with cast members.
Come and see the live demo at the PICNIC Club (Gashouder) at any day during PICNIC.