EBU Transmedia Meeting

PICNIC Internal meeting of several European public service broadcasters to discuss transmedia production, strategies and future pan-European projects. In a crossmedia environment, content is repurposed, diversified and spread across multiple devices to enhance, engage and reach as many users/viewers as possible. Transmedia instead develops storytelling across multiple forms of media in order to have different "entry points" in the story; entry-points with a unique and independent lifespan but with a definite role in the big narrative scheme.

This is held at

Meterhuis