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Special:Machine Room (Machinegebouw)

BNO-Creating Brands Presents: 'Design On Demand'

Developments and trends in the creative industry

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The consumer plays a progressively prominent role in the development of a brand or product. After User Generated Content, firms are now seeking to engage the consumer through 'crowdsourcing' and other forms of online collaboration. At the same time, the creative industry is increasingly making use of 'outsourcing'. Initially this mainly concerned production work, but more and more it concerns the creative process as well, with firms seemingly wishing to concentrate their efforts on strategy and marketing. As a ‘special’ at PICNIC '08, Creating Brands will present an evening with international speakers offering their view on these developments.

Programme

19:00 - Welcome and intoduction - Moderator Paul Hughes
- Marco Gianotten and Sven van de Riet
- Katarina Skoberne
- Hellen Omwando
- Michael Tchong

21:30 - Drinks & networking
22:00 - The End

with:

Be sure to register quickly since the number of places is limited!

PROGRAMME

Paul Hughes (Strategic Director, Lava Graphic Studios)
Paul Hughes is Strategic Director and partner of Lava graphic studios and since 2005 he has consulted with Design Machine in New York. Many institutes have called upon his knowledge as a jury member and moderator.

Marco Gianotten ( CEO and founder of Giarte)
Giarte is a provider of benchmarking and research services for the IT and outsourcing industry. Marco Gianotten is a well-known and rewarded speaker, and an expert on outsourcing in the Netherlands.

Sven van de Riet ( senior analyst of Giarte)
Sven is responsible for research within Giarte and writes about outsourcing and management trends within the IT-industry. Previously, he was the corporate trend watcher of the Ordina Group, one of the major IT consultancies in the Benelux.

Katarina Skoberne (Managing director, OpenAd Group)
Katarina Skoberne, named as one of the 1000 Most Influential People in British Business by the Daily Telegraph in 2008, will talk about the succes of the first online marketplace for buying and selling advertising, marketing and design ideas. Some ten thousand creatives from over 125 countries are offering ideas for sale to clients large and small.

Hellen Omwando (Global Head Market Intelligence, Royal Philips Electronics)
Hellen Omwando leads the Market Intelligence function at Philips Corporation. Tonight she will discuss how Royal Philips Electronics deals with developments as crowdsourcing, social networks and seeding.

Michael Tchong (Trendwatcher, Ubercool)
A much sought-after speaker with relentless energy, Michael Tchong has spent more than 20 years at the cutting edge of consumer technology trends. His uncanny knack for being ahead of the curve has earned him a reputation as one of the savviest thinkers of the information age. His trendshow helps businesses identify emerging opportunities.