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Special:Transformer Room (Transformatorhuis)

Green Challenge Award Ceremony

Four bright ideas can make a big difference

The PICNIC Green Challenge preliminary jury has chosen four finalists. The nominees were selected from among 235 entrants, all of whom sent in detailed plans for inventions that would combat climate change. One finalist is from Switzerland, the other three are from the United States.
The Chairman of the PICNIC Green Challenge jury, soon to be presented, will announce the winner of the €500,000 prize money. With this award the winning plan can be executed. All will be revealed on the 25th of September at the Transformatorhuis in Amsterdam. PICNIC and the Dutch Postcode Lottery are hosting this special Award Ceremony.

Four bright ideas that can make a difference

Jochen Mundinger of Switzerland has developed a software tool for travelling in an eco-friendly, efficient way, door to door. Capra J'neva Devi of the United States has invented easy-to-use consumer solar panels. Eben Bayer and Gavin McIntyre, an inventor team from the United States, offer sustainable ecological alternatives to conventional synthetic building materials. And another duo, Peter Yeadon and Martina Decker of the United States, has created an intelligent shading system for windows and glass facades.

Selection process

During the selection period, the preliminary jury divided the entries into five categories: energy, design/cradle to cradle, IT, mobility and lifestyle. This allowed for a better overview of the large number of entries, making comparison easier.

“It was a difficult job choosing the finalists,” says Femke Rotteveel, coordinator of applications for the Dutch Postcode Lottery and chairman of the preliminary jury. “The quality of the entries is high. We looked in detail at the contribution each entry could make to sustainability, as well as at feasibility. It has to be more than just a great plan on paper. The PICNIC Green Challenge’s objective is for the winner to bring his or her product or service to market within two years.”

Tonight's Award Ceremony

One bright idea can make a big difference. In tonight’s award ceremony the winner of the PICNIC Green Challenge ’08 will be revealed. The prize money of €500,000, provided by the Dutch Postcode Lottery, is awarded to execute the winning idea.

The Dutch Postcode Lottery works for a greener, fairer world by supporting charities in the Netherlands and abroad. The PICNIC series of events draws innovative, entrepreneurial people from all over the world to Amsterdam each year. The two organisations have joined forces to present you with this challenge. Because with your help, we can make a difference.

The PICNIC Green Challenge calls on creative, innovative minds to come up with concrete solutions to fight climate change. Anyone with a good idea for a product or service that reduces greenhouse gas emissions in a consumer-friendly way and contributes to a sustainable lifestyle was welcome to take part. Each entry had to be supported by a concrete plan to bring the idea to market within two years.

The Dutch Postcode Lottery will provide €500,000 for the execution of the winning plan. The winner will also receive coaching from business leaders and a list of potential customers. The Dutch Postcode Lottery supports organisations that are working to create a more just and green world, through fundraising and increasing public awareness with the help of a lottery.

For more information go to www.greenchallenge.info