Help! The Public Takes Over.

Technological advances are driving convergence and have changed consumption patterns. In order to keep up with these new challenges, broadcasters are expanding their activities to new distribution platforms in order to extend their brand and to engage a larger audience.

EBU/Eurovision TV is currently involved in several activities as sharing and supporting collaborative Xmedia/Transmedia programs amongst its Members, in order to develop a common, strong European strategy for the future. The panel will give examples on how to promote and market TV content with social media tools

This Special will be held at Flexbar II.
Contact Nicoletta Iacobacci

Moderator, Sietse Bakker, Communication Manager Eurovision Song Contest, EBU

9:00 - 9:20 Welcome and Introduction
by Nicoletta Iacobacci, Head of Eurovision TV Interactive, EBU

9:20 - 9:40 Why Democracy?": A Film/Online Global Conversation
by Axel Arno, Commissioning Editor, SVT Documentaries

9:40 - 10:00 BBC: From one to four...
by Claire Wildey, Media Planning & Presentation Manager, BBC Worlwide

10:00 - 10:20 The Future of Social Media: Next Steps For Broadcasters
by Stef Wouters, PHManager Fiction, VRT

10:20 - 10:40 Eurovision Song Contest 2.0
by Sietse Bakker

10:40 - 11:00 Fiction Without Borders - The Power of Social Media: Marika
Case Study by SVT

11:00 - 11:20 Social Media in your organisation : roundtable
Is your broadcasting organisation already considering social media as a vehicle of
marketing its productions?
With YLE, ZDF, RTE, RAI, TVP, RTVE, SF

11:20 - 11.50 Discussion and Q&A
moderated by Sietse Bakker

11:50 - 12:00 Wrap up
by Nicoletta Iacobacci

12:00 End of the event