Press Release 13th May 08: Contest seeks pioneering ideas for climate change breakthrough
PICNIC Green Challenge ‘08, fuelled by the Dutch Postcode Lottery, has started
FOR IMMEDIATE RELEASE:
Amsterdam, May 13th 2008 – The PICNIC Green Challenge ‘08, the international creative competition of the Dutch Postcode Lottery and cross-media event PICNIC, starts today. The PICNIC Green Challenge urges people to send in creative and innovative ideas to reduce greenhouse gas emissions. Like last year, the best idea will win €500,000 to execute the winning plan. The prize money, provided by the Dutch Postcode Lottery, will be awarded at PICNIC ’08 in Amsterdam the 25th of September.
Kicking off May 9th, The PICNIC Green Challenge is aimed at creative, innovative people who can instigate change. The contest is looking for products and services that contribute to an eco-friendly lifestyle, directly reducing greenhouse gas emissions and scoring well on convenience, quality and design too.
The contest closes at the 31st of July 2008. From the various entries sent the preliminary jury will select three to five finalists. These nominees will present their ideas on September the 25th at PICNIC ’08. The best entrant wins €500,000 to market the winning idea. The winner will be introduced to potential clients and business partners.
Last year the chairman of the jury, Sir Richard Branson, presented the €500,000 to finalist Igor Kluin of Qurrent and his Qbox. The Qbox enables people to generate their own energy locally from renewable sources. Other finalists presented a solar lamp, carbon reduced goods transport, online green initiatives and climate friendly clubbing. The PICNIC Green Challenge ’07 received 439 green ideas.
For more information and entry criteria surf to www.greenchallenge.info.
About PICNIC ’08
PICNIC is Europe’s leading annual event highlighting creativity and innovation, with a focus on media, entertainment and technology. PICNIC’08 will take place from 24 to 26 September 2008 at the Westergasfabriek, a converted gasworks in Amsterdam. PICNIC’08 is a top-level professional conference (the PICNIC Conference), an extensive programme of focused seminars and workshops (the PICNIC Specials and Labs), and an international competition to invent a green product or service – the PICNIC Green Challenge, fuelled by the Dutch Postcode Lottery. PICNIC’08 is supported by the Dutch Ministry of Economic Affairs, the City of Amsterdam and numerous businesses. For more information, see * .
About the Amsterdam Cross Media Week Foundation
PICNIC is an initiative of Amsterdam Cross Media Week Foundation. This foundation was established by Bas Verhart and Marleen Stikker with the aim of bringing together creative professionals from around the world to take part in new collaborations, create new commercial and creative opportunities, and establish international networks.
Press contact PICNIC ‘08
Whizpr
Willemijn Vader / Gijs Fennell
Tel: +31 317 410483
Email: picnic(at)whizpr.nl
About the Dutch Postcode Lottery
The Dutch Postcode Lottery (Nationale Postcode Loterij) aims at supporting organisations working to create a more just and green world through fundraising and increasing public awareness with the help of a lottery. The Dutch Postcode Lottery is Holland’s biggest and most popular charitable lottery. It supports 57 charity organisations including organisations such as UNICEF, Greenpeace, WWF, IUCN and the Clinton Foundation. Since its launch in 1989, the lottery has allocated over 2.5 billion euros to its beneficiaries. www.postcodeloterij.nl <www.postcodeloterij.nl/>
Press contact:
Dutch Postcode Lottery/Nationale Postcode Loterij
Birgit Deuss/Press officer
Email: birgit(at)postcodeloterij.nl
Tel: +31 20 67 32 446
Cell: + 31 6 495 00 820
