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Job Cohen hugs a stranger in the Westerpark. Picture Waag Society.
What does PICNIC Co-founder Bas Verhart do in real life? He runs Mediarepublic, a brand development company that just landed a big job: putting together the online video campaign for miCoach, a real-time coaching system developed by Samsung and Adidas.
In the mean time, co-founder Marleen Stikker’s Waag Society has launched Games Atelier, a platform for location based game play. Job Cohen, the Amsterdam Mayor himself, played the first mobile game made by and for Dutch high school pupils. Called 'Being an Amsterdam-citizen' (Amsterdammer Zijn), his tasks included hugging a total stranger. See our ever gracious Mayor in action! (video in Dutch).
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