PICNIC Green Challenge Finalist

“An online, not-for-profit social movement to mobilize the masses to act against climate change.” The Green Thing is the first initiative to combine marketing psychology, world-class creativity and self-fuelling energy of Internet communities to make it easy and enjoyable to be green. The Green Thing basic principle is to tempt people to do one small thing per month and so build up a programme of sustainable behaviour one simple step at a time. The Green Thing will tempt people by the help of known and unknown writers, authors and designers. They will create smart and funny entertainment that people love and want to forward onto others: simple and delightful interactivity that people can’t help but take part in."