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About us

PICNIC is Amsterdam’s leading annual international event, highlighting creativity and innovation, particularly in media, entertainment and technology. PICNIC brings together and disseminates the ideas and knowledge of the world's best creators and innovators.

PICNIC ‘09 will be held in the Westergasfabriek (factory) in Amsterdam from 23 to 25 September 2009. PICNIC focuses on bringing together inspiring, creative and innovative individuals. The PICNIC audience includes creatives, artists, scientists, designers, entrepreneurs, thinkers, lawyers, format developers, agencies, cross media content production creatives, advertisers, programmers, investor, writers, filmmakers, journalists, and technology-and service-providers from around the world.

It's all about the experience...
In addition to an inspiring conference programme, PICNIC ’09 will feature interactive experiences, small group labs, workshops and matchmaking sessions in a unique festival atmosphere, setting PICNIC apart from anything you've experienced before.

PICNIC is organised under the direction of the Cross Media Week Foundation, which receives support from numerous companies and organisations as well as the City of Amsterdam and the Dutch Ministry of Economic Affairs.

Established by Bas Verhart (founder and CEO of Media Republic) and Marleen Stikker (founder and CEO, Waag Society), the foundation is charged with bringing the world's top creative professionals together in Amsterdam to create new partnerships, opportunities and networks.