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UID:http://www.picnicnetwork.org/id/28179
SUMMARY:Paint the World Orange
DESCRIPTION;ENCODING=QUOTED-PRINTABLE: Launch of a national initiative by the Dutch Government. Who has the best idea to brand the Netherlands internationally? This launch starts in the PICNIC Club at 14.15, and will be continued in the PICNIC conference at 14.30.  The Dutch Innovation Platform and the Dutch Ministry of Economic Affairs are launching a contest to develop a new approach for the international branding of the Netherlands. Goal is to develop innovative marketing concepts, tools and ideas to position the Netherlands as an international hub for creative talent, and a global force in innovation.  A jury, led by designer Marcel Wanders, will select 5 candidates from the initial entries\; these are announced by 3 December 2008 and are asked to further develop their concept. The winner will be announced in the Spring of 2009. A budget of max. Euro 500.000 will be allocated to roll out the concept, and it will be made into an integral part of the Holland Branding Strategy.  Paint the world Orange at PICNIC08 from PICNICCrossmediaweek on Vimeo.
DTSTAMP:19700101T010000
DTSTART:19700101T010000
DTEND:19700101T010000
URL;VALUE=URI:http://www.picnicnetwork.org/page/28179/en
LOCATION:Paint the World Orange
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