Danielle will be speaking about crowdsourcing and open calls for innovation at the PICNIC Innovation Mash Up.

Meet Danielle, Manager of CSR/Vodafone Netherlands Foundation...

If you have to pick only one trait or characteristic that distinguishes innovative companies, what would it be?

Boldness. Dare to try, to invent, to fail, to invest, to listen, to know what your customers want even before they know it themselves.

What companies do you most admire and why? 

Companies like Greenwheels which have invented themselves to deliver sustainability solutions to customers and really change the behavior of people.

What's the biggest mistake companies are making which is preventing them from innovating effectively?

Thinking short term, without taking into account the future. Companies should always look to sustainable solutions that truly benefit people.

What is the favourite innovation project that you have worked on? Why does is stand out? 

Our Mobile Generation! Together with Enviu, we’ve asked the crowd to come up with innovative ideas for sustainable apps. The winner is the Help!app, that makes it possible to automatically send a message to 10 people in your neighbourhood if you are in a case of emergency. Those people can give you first aid while you’re waiting for the help services. 

Join the Innovation Mash Up. Register now.

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