Make this world a better place, win a Nobel Prize and sell more! In just 25 minutes, Mark Woerde unveils new insights and practical knowledge that will make brands grow and bring about a huge positive impact on our world.

From his recent research involving 16 countries and 24,000 respondents it's clear: the time has come for a radical paradigm shift in branding because of consumers' universal search for meaning. Where in the past branding seemed primarily focused on fulfilling hedonistic individual needs, it's now clear people are waiting for brands that help them help others.

Just imagine what would happen if even a fraction of the US $450 billion spent annually on advertising went into so-called pro-social marketing.



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