Lucas dropped out of college to start his first business at the age of 23. The worlds’ first crowd-sourced advertising agency, CreatAd, gained considerable traction in the Netherlands, attracting large brands. In order to focus on a new dream Lucas ‘killed’ CreatAd at the end of 2008 to start 94Wines, a disruptive wine brand, in a joint-venture with Baarsma Wine Group. He sold his remaining stock in 94Wines in December of 2011. Since November 2010 Lucas is heading up the Repudo team, his main responsibility is keeping everybody happy, getting lunch and telling the whole world about Repudo. In his free time, he also works.