Jeff Hull is Creative Director at Nonchalance, a Situational Design consultancy in San Francisco. Their mission is to provoke discovery through visceral experience and pervasive play. As creators of the Jejune Institute, an award-winning immersive narrative experience, Nonchalance was successfully able to re-engineer the way audiences interact with media, the space around them, and each other. Utilizing automated environments, pirate radio broadcasts, guerilla masonry, and lock boxes within lock boxes, Hull’s work represents a warp zone that transports audiences between hyper realized fantasy worlds.

Previously as a street artist with an ambition to infuse more variability and play into the civic realm, Jeff created Oaklandish; a decade-strong community arts organization with 20 consecutive “Best of the East Bay” Awards to it’s credit. He is also the founder of inner city playground activities such as the Urban Capture the Flag League, the Lake Merritt Radio Regatta, and the Liberation Drive-In which spawned an international movement of rogue parking lot movie screenings.

Jeff began his career in the realm of interactive public arts in 1979, when he was a child performer at Oakland’s Children’s Fairyland, a storybook theme park which was the unsung prototype to Disneyland. Nascent time spent in this wonderland setting inspired much of his life & work since. He also plays bass, makes an exquisite ceviche, and hosts wild parties neck-deep in kids & dogs.