The Green Challenge submission process is now closed. Get ready for the next stage: identifying the best green business plans and then selecting the finalists during the preliminary judging round during PICNIC Festival 2012.

The Green Challenge submission process is now officially closed.

The Green Challenge's preliminary jury is now busy choosing between five and eight finalists. The finalists will present their plans before an international jury of experts and an audience of invited guests during PICNIC Festival ’12 in Amsterdam on Monday, September 17th. The finalist deciding round will take place in the morning and the awards ceremony will take place in the afternoon. 

José María Figueres Olsen, Chairman of the Jury, former President of Costa Rica and now President of the Carbon War Room, will inspire the Award Ceremony attendees with a keynote presentation.

For the first time in the history of the competition, three finalists will then go on to New York after the presentations and individual interviews with the jury at PICNIC. There, the expert jury will announce the winner's name at a special dinner organised by the Postcode Lottery in partnership with the Clinton Global Initiative. Leaders around the world come together at Bill Clinton's annual meeting to discuss how to tackle global problems such as climate change. 

The winner of the annual Postcode Lottery Green Challenge will receive €500,000 to realise his or her green business plan. An additional €200,000 will go to one or two runners-up. With its international competition, the Postcode Lottery seeks to help smart green products and services reach a mass audience.

PICNIC and the Green Challenge

PICNIC co-created and launched the Green Challenge in 2007 and up until 2011, the judging of the finalists and the final awards ceremony took place during our annual PICNIC Festival.

Marleen Stikker, Chair of PICNIC’s Board of Directors, said "PICNIC looks forward to supporting this important social innvovation initiative. It represents the combination of a pressing societal challenge, the use of emerging technologies and creative entrepreneurship: key elements that are the focus of PICNIC's activities."

Previous winners enjoy success

The Australian Nick Christy won last year's Green Challenge for his Water Recycling Shower, which reduces water and energy use by 70 per cent without compromising on comfort. In 2010, the American Scot Frank won for his portable, affordable multipurpose solar collector SolSource. The 2009 prize went to Britain's Dean Gregory for The Power Collective, a producer of nearly invisible rooftop wind turbines. In 2008, the American Eben Bayer won for his natural insulation material Greensulate. And the first Green Challenge prize, in 2007, went to the Dutchman Igor Kluin for the Qbox, a unit enabling decentralised electricity generation.

Quotes by supporters of the Postcode Lottery Green Challenge

Bill Clinton: "I'm pleased that the Dutch Postcode Lottery has launched the Postcode Lottery Green Challenge to encourage entrepreneurs to develop new ways to fight one of the most pressing issues of our time: climate change."

Sir Richard Branson (juror for the Postcode Lottery Green Challenge 2007): “People aren’t going to stop consuming. Instead, we must offer the consumer a green alternative to bring climate change to a halt. The Postcode Lottery Green Challenge is about stimulating the development of these alternatives.”

Nick Christy (winner of the Postcode Lottery Green Challenge 2011): “Thanks to the Postcode Lottery Green Challenge, we’re well on the way to developing the world's most efficient shower. Showers are the second biggest consumer of energy in a house and the largest consumer of drinking water – we can reduce both by 70 per cent and make a real difference to global CO2 emissions and water consumption. Taking part in the Postcode Lottery Green Challenge was one of the best things I’ve ever done – life-changing, eye-opening and amazing fun with some of the nicest people you could hope to meet.”

Click here for more information about the Green Challenge.

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