The Business Club is for companies and organizations that want to get more out the their PICNIC experience. Get to know the PICNIC Creative Business Club members below.






Corio is a retail property company. Its core business is to select, invest in, develop, redevelop and manage shopping centers in Europe. Corio's mission is to create favorite meeting places: sustainable centers where people meet up, spend their time off, and shop; places they want to keep coming back to.




LinkedIn is a network of professionals started out of a living room in 2002. The company is publicly held and has a diversified business model with revenues coming from hiring solutions, marketing solutions and premium subscriptions. As of August 4, 2011, LinkedIn operates the world’s largest professional network on the Internet with more than 120 million members in over 200 countries and territories.





With quality as its driving force, Ernst & Young makes the greatest possible contribution to the success of its people and clients. Ernst & Young offers its people maximum opportunity for personal development and helps its clients successfully achieve their goals and realize their ambitions. It operates to the highest possible standards on transparency, integrity and professionalism.

At Ernst & Young, quality comes first: quality of the people, the systems and the services. Ernst & Young's specialists not only create confidence they also generate guaranteed added value for their clients. They turn their clients' challenges into problem-solving services. Accountancy, tax advice, legal advice and transaction advisory services are the four pillars of our service.




With their newspapers, consumer media, television channels, events, websites, mobile sites, mobile apps and iPad apps, Sanoma Media has the greatest reach of any media company in the Netherlands. As of 29 July 2011, Sanoma is the owner of SBS Netherlands with a 67% share – partner Talpa has the remaining

33%. Sanoma Media’s portfolio includes more than 100 tier-1 brands, including AutoWeek, Donald Duck, delicious., Flow,, Libelle, Margriet, Net5,, Viva,,, SBS 6, and Veronica magazine.





Edelman has always had creativity at its core and, after nearly 60 years since the company was founded, this is still driving the business. Family owned, Edelman is the leading independent global PR firm and in EMEA it has 750 people in 18 offices who are fortunate enough to work with some of the most innovative and inspiring companies.

Beyond core communications, Edelman brings together insights and expertise from specialists in brand strategy, digital, mobile, content, planning, issues management and strategic media. It services its clients, not Wall Street. No one owns Edelman, so its team is free to think. Independently. To listen, question and evaluate with an open mind unrestrained by conventional wisdom - and then decide for itself.





Whizpr [pronounce: whisper] is a Benelux PR agency, specialising in online and offline communication in IT, internet, media, consumer electronics and lifestyle. PR 1.0 and 2.0. Social media and traditional press. Our approach is clear: whispering is often more effective than shouting. It is not about us, it is all about the result of what we do. From strategic advice to concrete directly executable actions. Proactive and ad hoc, and always with fair feedback. Whizpr: not loud, just clear!




Established in Amsterdam in 2008, FinchFactor is Europe’s leading PR and reputation management company for the creative industry. The company specialises in PR for brand builders, as well as for the brands themselves, from advertising and design (product, interiors, graphic), to branding, digital and software development. Clients headquartered in Sweden, France, the Netherlands, USA and the UK include Ad Forum, AKQA, BSUR, Honda, MediaMonks and Tribal DDB, amongst others.








The Dutch Ministry of Economic Affairs, Agriculture and Innovation represents the entrepreneurial side of the Netherlands, with a competitive international position and an eye on sustainable business.

The Ministry dedicates itself to building and outstanding climate for entrepreneurs. It creates the right conditions to give (small) business owners room to innovate and grow. At the same time, the Ministry pays attention to our nature and surroundings, by stimulating collaboration between researchers and entrepreneurs. The Ministry contributes to the Netherlands’ leadership in the agriculture, industry, services and energy sectors, as well as investing in a sustainable future.







Amsterdam Innovation Motor (AIM) was established to maintain and consolidate the trendsetting position of the Amsterdam region in the knowledge economy.

AIM is directed by the Amsterdam Economic Board. AIM promotes innovation, cooperation and new business in the Amsterdam Metropolitan area. To do so, it focuses on the development of sectors that are the most promising in terms of strengthening the position of the region, namely:

- Creative industries
- Life sciences
- Financial and Business Services
- Sustainability





amsterdam inbusiness is the official foreign investment agency of the Amsterdam Metropolitan Area (Amsterdam, Amstelveen, Almere, Haarlemmermeer).







The Dutch Chamber of Commerce (Kamer van Koophandel) manages the trade register of all businesses in the Netherlands. The Chamber of Commerce for Amsterdam, the regional representative organization for the private business sector, is the country's largest Chamber with over 200.000 companies on its register.

The Chamber takes all steps within its power to maintain and stimulate the robust economic health of the Amsterdam region. The Chamber accumulated knowledge, contacts and partnerships makes it the essential reference point for every firm doing or seeking to do business in the Amsterdam region.








Syntens’ mission is to strengthen the capacity of small and medium-sized companies to innovate, to stimulate successful innovation and to make a visible contribution towards sustainable growth.

Our network can help strengthen your business by providing the right know how and resources, enabling you to innovate quicker and more efficiently. Syntens understands who and what you need to successfully create new business. If your motto is 'Things can always be improved' and if you believe in the power of cooperation, then Syntens is here for you!

It is an initiative of the Ministry of Economic Affairs (economics, agriculture & innovation).



Higher education




The School of Design and Communication runs a wide range of creative departments such as AMFI-Amsterdam Fashion Institute (AMFI), Communication and Multimedia Design (CMD), Information Technology and Computer Science (ITCS), Business IT & Management (BIM), Media, Information and Communication (MIC) and Communication Management (CO). These departments offer courses with creativity and innovativity as the core element.





Inholland University of Applied Sciences is an ambitious institution of higher education in the western part of the Netherlands. Its vibrant learning and working community and particularly its scale is ideal for students who are keen to develop their theoretical knowledge as well as their practical skills. Offering competence-based learning, Inholland University of Applied Sciences is professionally involved both with the student, the market and society as a whole.

In order to develop the quality of all higher education programs offered by Inholland it has many strategic cooperation agreements with educational institutions both within the Netherlands and with more than 60 universities and higher education institutions abroad.










The Dutch Postcode Lottery (Nationale Postcode Loterij) is a charitable organization focused on supporting organizations working to create a more just and green world through fundraising and increasing public awareness with the help of a lottery. It's Holland’s biggest and most popular charitable lottery and it supports 75 charity organizations, inclucing UNICEF, Greenpeace, WWF, IUCN and the Clinton Foundation. In 2009, the lottery allocated 256 million euros to its beneficiaries.




Waag Society, the institute for art, science and technology, develops creative technology for social innovation. The foundation researches, develops concepts, pilots and prototypes, and acts as an intermediate between the arts, science and the media.

Six years ago, Waag Society Director Marleen Stikker co-founded PICNIC, creating the leading innovation platform in Amsterdam.



Interested in becoming a member of the PICNIC Business Club? Contact Deborah Carter, Director of Sponsoring and Partnerships at +31 6 57 999 346 or deborah[at]