September 23, 24 and 25, 2010 - Westergasfabriek, Amsterdam

September 23, 24 and 25, 2010 - Westergasfabriek, AmsterdamDrag_icon

September 23, 24 and 25, 2010 - Westergasfabriek, Amsterdam

September 23, 24 and 25, 2010 - Westergasfabriek, Amsterdam

September 23, 24 and 25, 2010 - Westergasfabriek, Amsterdam

September 23, 24 and 25, 2010 - Westergasfabriek, Amsterdam

September 23, 24 and 25, 2010 - Westergasfabriek, Amsterdam

September 23, 24 and 25, 2010 - Westergasfabriek, Amsterdam

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The world around us is changing fast, and not all the changes are positive. We're facing the biggest natural, social and economic challenges our world has ever seen. We've addressed some of these issues in the past, but the days of just talking are over. It's time to take action. PICNIC asked participants to roll up their sleeves and redesign the world.

PICNIC couldn‘t possibly redesign the whole world in three days, so we limited our focus to the areas of Life, Cities, Media and Design. The high-impact changes these areas are undergoing provide real opportunities to make a difference.

Featured Speakers

  • Jeff Jarvis, author of "What Would Google Do?", blogger, entrepreneur, media consultant (United States)
  • Tom Hulme, Design Director, IDEO (United States)
  • Dr. Andreas Weigend, Ph. D. Consumer Data Expert, former Chief Scientist, Amazon.com (United States)
  • Cory Doctorow, author, blogger, journalist, activist (United Kingdom)
  • David Gallo, Director of Special Projects, Woods Hole Oceanographic Institution (United States)
  • Matthias Hollwich, Architect, Co-founder, HWKN (United States)
  • Oliver Medvedik, Co-founder, Bioworks Institute (United States)
  • Rachel Armstrong, TED Global Fellow and Teaching Fellow at the Bartlett School of Architecture
  • Reinier de Graaf, Partner, OMA, and Director, AMO (the Netherlands)
  • Sebastian Chan, Head of Digital, Social & Emerging Technologies, Powerhouse Museum (Australia)

Event Highlights

  • Keynote: the future of journalism
  • Hot100 Young Talent competition
  • PICNIC Pitch Training/Pitch Night
  • FabLab Open Design sessions
  • European Street Design Challenge
  • ‘Best Scene in Town‘ Mobile Design Challenge